Crumpler Ad Poster
06.2024 / Personal project
“One of the most powerful ways to grow as an individual is by stepping out of your comfort zone.”
After the COVID-19 pandemic, many people were left with a lingering sense of lethargy. We spent a long time confined to familiar spaces, staying within the limits of what felt safe. But I believe true growth begins when we break free from that bubble.
Inspired by Crumpler’s Comfort Zone bag series, I wanted to give the name a new layer of meaning.
I imagined the bag as my own comfort zone—carrying my fears and doubts inside it, and taking it with me as I step forward.
To me, growth means moving beyond what’s familiar and challenging the boundaries we create for ourselves.
Left Behind
in the Digital Age
10.2024 / Personal project
As digital technology becomes more essential in everyday life, the gap between those who can access it and those who cannot is growing—especially among the elderly.
Inspired by moments with my grandparents and volunteering at smartphone classes for seniors, this poster reflects how older generations are often excluded from the conveniences we take for granted.
It calls attention to the digital divide and the need for a more inclusive, empathetic society.
Scanning the QR code leads to a Figma prototype where you can explore the poster in more detail.
Poster Contest -Promoting the Term ‘Paper Resource’
1.2023 / Design Competition Submission
I participated in a poster contest in Korea that promoted the term "paper resource" instead of ‘waste paper.’
