WORDWIDE
The more language you know,
the more meaningful your journey becomes.
WORDWIDE is a brand that offers a small and easy-to-carry language learning kit for travelers. You don’t need to know a language to travel, but even learning a little can make the trip more fun. You might enjoy talking with local people or feel happy when you understand words on signs or menus instead of just looking at them without knowing their meaning.
Field
Brand Design
Type
Individual Project
Duration
4/2024 - 11/2024
Tools
Indesign, Illustrator, Photoshop, After Effects
Brand Story
Slogan
Logo System
Core Value
Colours
This brand gives travelers a special experience that makes their trips more exciting. It helps people overcome language barriers in new places and connect with local cultures. With this simple learning kit, you can learn some language before and during your trip. This makes traveling more enjoyable and helps you feel more confident. WORDWIDE’s travel kit makes your journey more meaningful by helping you experience local life and culture, not just visit a place.
The first step toward facing the wider world, WORDWIDE
더 넓은 세상과 마주하기 위한 첫 걸음, 워드와이드
面向更廣闊世界的第一步，WORDWIDE
The name ‘WORDWIDE’ comes from ‘Word’ and ‘Wide’, meaning ‘to learn more words.’ It also sounds like ‘Worldwide,’ making it fun and interesting. The design has soft, round shapes to show the image of the Earth. The long strokes of the ‘W’ and the Korean logo give a feeling of connection and expansion. This shows growth and flexibility, which matches the brand’s idea of helping people explore the world through language.
Romantic Pink
#FF81C5
TOYO COLOR FINDER CF 10519
The three 3 each represent educational, usefulness, and easy-to-carry. The kit is easy to use anytime, anywhere while traveling. Learning useful expressions naturally leads to language learning. Through this process, users can gain confidence in using the language and enjoy a richer travel experience.
Earth Green
#80E785
TOYO COLOR FINDER CF 10525
bI Guideline
3 Cities, 3 Languages
Brisbane, Australia
Brisbane River Blue #095aa5
#f9d60e
#139948
Gyeongju, South Korea
City Colour
Gyeongju Kim(金) Yellow #fedf50
#333134
The city colour of a specific city inspired each colour palette, referencing the Brisbane city flag palette,
the Gyeongju 8 Colors identity, and the rainbow spectrum officially adopted by the Taipei City Government.
Taipei, Taiwan
Taipei Lantern Red #e41e26
#ffffff
City Graphic Motif
The graphic motifs for each city were inspired by: the city flag of Brisbane,
traditional roof tiles commonly seen in Gyeongju, and Taipei's iconic landmark, Taipei 101.
Goods
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![Pocket Dictionary]()
Pocket Dictionary
Created to introduce each city from A to Z. Each entry features a city-related word starting with the corresponding character, along with a brief explanation to enhance cultural understanding.
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Flashcards
Designed to help travelers easily memorize and carry around useful words and phrases during their trip. These cards focus on practical language that can be used in every situation.
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![Travel Diary + Emergency Hotlines]()
Travel Diary + Emergency Hotlines
Inspired by passport design, this compact diary allows travelers to record their thoughts and feelings during the trip. A boarding-pass-style contact card is included to keep emergency contact information handy and portable.
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![Stickers]()
Stickers
Practical language stickers featuring everyday phrases were designed to be used on personal items like wallets or phones. Additional city-themed stickers highlight local elements making them perfect for decorating travel journals.
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![Postcards]()
Postcards
Inspired by the nostalgic experience of sending airmail while traveling, these postcards are designed to share personal feelings or memorable moments with friends and loved ones.
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![Memo Pad]()
Memo Pad
Designed for jotting down important travel details. Includes memo pages as well as a to-do list paired with a simplified map of the city.
